Part 3 Of "Check Out The Competition"

But let’s not get ahead of ourselves because those 9 links might look easy to beat but it’s all about the quality of the links rather than quantity. It’s not just a matter of getting 10 external web pages linking to our web page for us to beat them into that number 1 position…that would be nice, but unfortunately it’s not that easy.

Those 9 websites linking to that Amazon page might be poor quality websites or they might be strong solid sites and the stronger those websites are then the stronger that Amazon page will be and the harder it will be to beat them.
Now let’s just stop for a minute here as some of you may be feeling a bit confused at this point…that’s understandable. Google uses a number of criteria to rank pages in their search engine and unfortunately nobody really knows exactly what that is, which makes it confusing for everyone.

The main thing to remember is that one of the most important criteria for ranking a page of content on a website is the backlinks coming into that page. Google assumes that if other websites are linking to that page then it must be important so it ranks that page higher than others in the search engine. So if you have really strong websites linking to your page then that is much better than the number of websites linking to that page. Quality is always better than quantity.

So let’s get back to our example…

We now need to see if those 9 websites are strong sites. How do we do that? Well there are two ways to do this – one is a long convoluted way which would take us forever but probably would be a lot more accurate. The other is a quick and easy way that isn’t as accurate but gives us a basic idea. Don’t ask me how to do it the ‘long convoluted’ way because I’ve never bothered with that method. I am not one for making things more difficult than they need to be so I always choose the easy way and it is the one I am going to share with you here.

Read The Ebook On The Sidebar To Follow The Right Steps Sequence!