This Is The Part 4 Of "Check Out The Competition"

What I use is the Google pagerank toolbar as my gauge. If you don’t have this on your computer you can download it from here. Make sure you enable the pagerank so that it displays on the toolbar. To do this, just click the little spanner looking icon on the toolbar once you’ve downloaded it and select the Tools menu option….you should see a checkbox in there for Pagerank (see image below).

Google pagerank is not something you want to treat as gospel. We just use it simply to give us a basic idea of the strength of a website. If you have the Google pagerank loaded take a look at the pagerank of www.google.com for instance.
If you hold your cursor over the little green bar you will get a little pop-up that shows the pagerank of that page. Google has a pagerank of 10 (see image below).

That is the best pagerank you can possibly get and shows an extremely strong site. Most websites have pageranks that range from around zero to a six with six being very strong.

So basically, the higher the pagerank the better.

Now we need to take each of those 9 web pages and determine their pagerank.
To do this we take the first URL from our list on Yahoo and type it into the Google search to bring up the page.

This one is interesting. The URL is http://amzn.com/b?ie=UTF8&node=561138 . It looks like another version of the Amazon website...perhaps a mirror site. It doesn’t matter really as all we are interested in is the pagerank which when I hold my cursor over the pagerank bar I see that the current page is not ranked by Google. That’s good news – Google doesn’t even recognize it as having pagerank.

Now let’s try the second url.

Again we are directed to the Amazon site and we have another pagerank that is not recognized by Google.

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