The Next Part Of "Check Out The Competition"

Then I head over to www.yahoo.com and paste that URL into the search field and in front of that URL I type in the word ‘link’ with a colon after it so it looks like this:

link:http://www.amazon.com/Panasonic-EY6432GQKW-15-6-Volt-2-Inch-Cordless/dp/B00009KDGX

Using the word ‘link:’ in the search field before the URL gives us the number of websites that are linking to that Amazon page. The reason we want to know the number of websites linking to this Amazon page is that Google ranks pages in their search engine based on a number of criteria one of which is the number of links (also called backlinks, inlinks or backward links) that are pointing to that page. Google thinks that if a lot of quality websites are linking to a page of content, then that page of content must be important so they rank it higher in their search results.

Once I hit the ‘Web Search’ button I get the following results:

As you can see the results are showing 700 links coming into that page. So there are 700 websites (or more specifically web pages) linking to that Amazon page. That on its own looks like quite a lot but what those results are showing are the links coming into that page from both external and internal websites. In other words, Amazon has linked to that page from other pages on its own site – these are called internal links. What we really want to see are the links coming in from external websites only as these types of links carry more weight than internal links.
To see the external links only, we select ‘Except from this domain’ from the Show Inlinks drop down box (see image below).

Now this is looking a bit better with only 9 links displaying. This means that only 9 other external web pages on the internet are linking to that Amazon page. That’s great news! The less links pointing to that page the better as it means we will have less work to do to match that or beat it.

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