Last Part Of Keyword Research | Part 3

For our purposes we want to look at the results under the ‘Local Monthly Searches’ column. In this case, Google tells us that approximately 2,400 searches were performed in a month for the keyword phrase “Panasonic cordless drill”. If we work that out over 31 days in an average month then that is around 77 searches a day. What this means is that you have the potential to get 77 people clicking through to your site on a daily basis if you were ranked in the number one position on Google for that keyword phrase.

However, bear in mind that being in the number 1 position in the Google search engine for a keyword doesn’t guarantee that everyone who searches for that keyword will click your website when they do a search. They could just as easily click the second search result or even the third. But this exercise at least gives us a rough idea of the amount of traffic we might get.

To illustrate this further, here are some figures to get your head around. These figures1 are approximate but in general they will give you a feel for the type of traffic you are likely to get based on your position in the search engines:

• #1 position receives 42.1 % of clicks
• #2 position receives 11.9 % of clicks
• #3 position receives 8.5 % of clicks
• #4 position receives 6.1 % of clicks
• #5 position receives 4.9 % of clicks
• #6 position receives 4.1 % of clicks
• #7 position receives 3.4 % of clicks
• #8 position receives 3.0 % of clicks
• #9 position receives 2.8 % of clicks
• #10 position receives 3.0 % of clicks

Now let’s try another keyword: ‘Panasonic EY6432GQKW’

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You can see that in this case that keyword has approximately 1000 local monthly searches or 32 people per day.

You can also see as we are doing this that Google has been very helpful and provided us with similar keyword phrases. So we can add any relevant ones to our list as well. So after I have finished with each keyword my list might look something like this. (Note: Refer to Attachment 2 for this template)

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This list might be longer if I spent more time but as I said, I try to avoid keyword research so this is enough for me. If you would prefer to continue on and get as many as possible…that’s okay too. It can help for some of the next steps and also when working on generating backlinks and traffic. But at this point, I personally don’t feel the need to go any further as I can see already from this little exercise that this product has a lot of interest with a lot of people searching for it on a daily basis.

You can see from the list above that we have not only focused on specific product keywords like “Panasonic EY6432GQKW cordless drill” but also generic keywords like “cordless drill review”. Your goal is to rank for both product specific and generic keywords so make sure you list both.

• Generic keyword phrases are going to be a lot harder to rank for but they are worth focusing on as they tend to generate more traffic.
• Product specific phrases are generally easier to rank for but can send you less traffic. They do however tend to convert better than generic keyword phrases.

Your ultimate goal with this step is to get a total of at least 1000 daily searches using a variety of keyword phrases. You can see from the example we went through above that this product does that quite easily with 6950 daily searches and we didn’t even scratch the surface to find other relevant keywords.
Now you need to do this exercise for all 5 of your products. Use the template at the end of this ebook (Attachment 2) to enter your data.

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