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informer
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In the ‘Word or phrase’ field enter one of the products that you came up with in Step 1 and press the Search button. But don’t just enter the whole product name – start with two or three of the main keywords and try as many different variations as you can. So for instance if one of the products you found in Amazon is described as the ‘Blue Jane Convertible Day Bed Model XYJ123’ then you could enter the following variations:
- Blue Jane Day Bed
- Blue Jane Bed
- Blue Jane Convertible Day Bed
- Blue Jane Convertible Bed
- XYJ123
- Blue Jane XYJ123
- Day Beds
- Day Bed
- Convertible Beds
- Convertible Day Beds
- Convertible day bed reviews
- Day bed reviews
- Etc…
Let’s take a real life example using a product from Amazon to explain this in more detail.
Example: Panasonic EY6432GQKW 15.6-Volt NiMH 1/2-Inch Cordless Drill/Driver Kit
I’ve chosen a Panasonic cordless drill as one of my potential products so my first step is to create a quick list of keyword variations right off the top of my head that I can use in the Google Keyword Tool. My list might look something like this:
- Panasonic cordless drill
- Panasonic EY6432GQKW
- Panasonic EY6432GQKW cordless drill
- Panasonic NiMH drill
- Panasonic NiMH cordless drill
- Cordless drills
- Cordless drill
- EY6432GQKW
- 15.6 volt cordless drills
- 15.6 volt Panasonic cordless drills
- cordless drill reviews
You can see that there are plenty of variations to go with and I have only just started. So when I type in the first keyword on my list and click SEARCH, I get the following results:
Now before we analyze the results, we just need to tidy up the list by selecting Exact from the Match Type options (see image below).
Selecting an Exact match will display search amounts that match the exact phrase you entered. If you keep it at Broad then Google will display search volumes on similar phrases and variations of those keywords. We really don’t want that at this point so make sure you select Exact.
Here are the results:
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