20:47
informer
We don’t have any flash or fancy way of searching for products on Amazon. We simply start on the Amazon directory page here:
Amazon Directory Page
And then we select a category that interests us or one that will suit one of our niche product sites. For instance, if my site were about power tools I would select the ‘Power and Hand Tools’ option which brings up the following page:
From this page alone I can get some nice ideas just from browsing the left hand sidebar but in this case I am going to select Power Drills.
The resulting page provides me with plenty of drills but I am going to narrow it down even further by clicking ‘Cordless Drills’ from the left hand menu – (see image below).
This now gives me 620 cordless drills to choose from (see image below). Now I just need to work out which ones match our criteria. The first one looks promising. It’s over $150, it has a 4.5 star rating and has 251 reviews. Excellent!...that product meets 3 of our criteria.
Now we have to check to see whether it meets the final two criteria ie. Is there enough information to write about the product and are the first few product reviews positive. To do that we just click on that product - this takes me to the full product page (see image below).
This looks good. There is a lot of information about the product including features, specifications, technical details and more. So I will have plenty of information to write about.
Now I just need to scroll down the page a little further to see if the first few product reviews on that page are positive. As you can see from the image below, it’s not looking good. The first review is glowing but the second two are not happy at all.
This is going to kill conversion rates. So it’s back to the drawing board.
I go back to my cordless drill page and look for another product. Further on down the page is a Panasonic drill. It is over $150, has 203 reviews and is rated 4.5. That’s a good start.
Let’s see if this one meets our last two criteria. When I click on the product I can see that like the previous drill there is a ton of information to work with so I shouldn’t have any problem with getting ideas for when I come to write up the review.
Now I scroll down to check out those first few reviews and….YES, we have success! The first few reviews are absolutely glowing with all giving this product a 5 star rating. We now have our first product which we add to our list.
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