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Monday 2 January 2012

Get Traffic

This is probably the most critical part of this process but unfortunately it is the one thing that most people give up on. Whenever I hear that people aren’t making it online the main reason is always because they aren’t getting enough traffic. If you can get this right then you will be streets ahead of the rest of those struggling to make it online. Once you have the traffic then it means that all you need to do is tweak your pages to improve conversions.

Getting traffic can be a lot of work but it is well worth the effort. We concentrate mostly on organic traffic – in other words free traffic from search engines. If you have experience with Pay Per Click then by all means use that to get traffic to your product review pages. It doesn’t matter where the traffic comes from – the most important thing is that it is targeted traffic. You want people coming to your site who are interested in what you have to say and want to buy what you have to offer.

What are backlinks?


Google ranks web pages in their search engine based on a number of factors – the only problem with that is that no one outside of Google really knows what those factors are exactly. However, most generally agree that what makes a site rank well is the number of backlinks pointing to that website.

A backlink is a link on someone else’s website that points to your website. Google thinks that if a lot of important websites are linking to your website then your website must be important. And Google will rank you higher in their search engine as a result. And the higher you are ranked, the more traffic you are likely to get to your site. And the more traffic you get, the more money you are likely to make.
However, it is not so much the number of backlinks but the quality of those backlinks. So the more important the site that links to you the more important your site is considered in the eyes of Google and the more likely you are to rank on the first page of Google. So getting 10 good quality backlinks is oftentimes better than getting hundreds of poor quality backlinks.

And just to make it even more complicated, the keyword or keyword phrase used in that backlink is important too as it will determine where you are ranked in Google for that keyword.

Let’s use an example to make it a little simpler. Say my site is about dog products and I want to rank in the #1 spot in Google for the search term ‘dog beds’. My goal will be to get as many other websites to link to me using that keyword phrase in their link. So, on their website they might have a link that looks like this - Dog Beds – and that blue link links back to my website.

So ultimately, your goal is to get other websites to link to you using the keywords you want to rank for in Google. (This is where your keyword list from Step 2 comes in handy).

In the words of Google, “In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.”

So how do you get backlinks and traffic?

We use a number of methods but these are our favorites:

1. Guest Blogging
2. Blog Comments
3. Adding content
4. Contests
5. Forum posting
6. Press releases
7. Social bookmarking/networking
8. Best Blog

These methods are super solid high quality methods of getting backlinks and traffic. When you use these methods you will be focusing on quality rather than quantity.

You don’t have to use every method listed above but you should choose at least three. And at least one of the three should be Guest Blogging and this is the one we are really going to be focusing on in this ebook. If you want detailed information on the other methods just refer to our 7 Super Powerful Methods for Increasing Traffic to Your Blog ebook which you can download for free if you don’t already have it.

Read The Ebook On The Sidebar To Follow The Right Steps Sequence!

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