5: The Title

The title is the last thing you need to do but it is extremely important. You need to ensure that you get some good keywords in your title plus make it interesting enough that people will click on your link in the search engines. This can sometimes be difficult especially if the title of the product is quite long. We are limited to 70 characters and that includes spaces (as that is all that the Google search engine will display) so you want to ensure you make the most of it.

If we go back to our cordless drill example the actual product name is: Panasonic EY6432GQKW 15.6-Volt NiMH 1/2-Inch Cordless Drill/Driver Kit. That on its own is 70 characters and really isn’t terribly interesting as a title plus we really want to get the word ‘review’ in the title.

So what we need to do is go back to our keyword list and take a look at the most promising keywords and use those in the title.

What I normally do is take a look at the list and look for the most common keywords. In this case they are:

• Panasonic
• Cordless
• Drill
• Drills
• Best
• EY6432GQKW
• Power
• Tools
• Review

Now it would be nice to get all of those keywords into a readable title but that isn’t always possible but I would just do my best. Here are some potential titles using those keywords:

• Best Panasonic Cordless Drill Review
• Best Cordless Drill: Panasonic EY6432GQKW Cordless Drill Review
• Best Cordless Drill Review: Panasonic EY6432GQKW Cordless Drill
• Cordless Drill Reviews: Panasonic EY6432GQKW Cordless Drill

You could even include titles like:

• My Favorite Cordless Drill: Panasonic EY6432GQKW Cordless Drill
• My Review of the Panasonic EY6432GQKW Cordless Drill
• My Personal Review of the Panasonic EY6432GQKW Cordless Drill
• I Love the Panasonic EY6432GQKW Cordless Drill. Read Why!
• I Love the Panasonic EY6432GQKW Cordless Drill. Read My Review

People like to read real reviews by real people so when they see a title like this in the Google search they are more likely to click it.

And although our keyword list didn’t include the words “15.6 volt” or “NiMH” which were in the original product title, you could still include these if you have room. Just make sure the title makes sense.

For example:

• Best Panasonic 15.6 Volt NiMH Cordless Drill Review
• Cordless Drill Reviews: Panasonic 15.6 Volt NiMH Cordless Drill

Read The Ebook On The Sidebar To Follow The Right Steps Sequence!